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The graying of MTV

As everyone in the world knows by now, MTV turned 25 this week, which means it's ancient by the standards of its target audience.

I was fascinated by the video music channel when it debuted, but disturbed at its playlist, which in the beginning almost totally excluded black artists.

MTV is credited with having revived a troubled recording industry at the time of its inception and early growth. But it also placed a premium on how artists looked versus how they sounded.

That's not a good thing.

In retrospect, some of those dazzling videos were godawful (if Pat Benatar doesn't want to nuke "Love is a Battlefield," she should.

Now we have a new 800-pound gorilla in the music industry in "American Idol."

That's not a good thing either.

Comments (4)

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Chad said:

I think MTV started as a rock-n-roll, heavy metal channel. But, "Yo! MTV Raps" is one of the biggest reasons hip-hop is the multimillion dollar, worldwide industry it is today. Is that a good thing or a bad thing? Probably a little of both.

I don't watch MTV anymore. I can't afford cable.

That's definitely a bad thing.

Allen Johnson said:

Good to hear from you, Chad. Hope all is well in Citrus County. As for MTV, I don't watch it anymore, either, though I must admit the Puck-Pedro season of "The Real World" caught my attention and kept it.

Jay Ovittore said:

Do they still play videos? I stopped watching a long time ago.

Allen Johnson said:

Only a few, as far as I undertstand. But now they have a spinoff channel that does videos almost excusively.

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