Virtual editorial board: Branding Greensboro
Coming up with a brand that speaks to Greensboro's strengths and sets it apart from other cities is back on the city's agenda. To get the ball rolling, political, business and marketing leaders who attended a recent brainstorming session were asked to consider several questions, including the following: "If Volvo stands for 'safety' and Nike stands for 'performance,' what does the Greensboro brand stand for?" What do you think? What qualities should be capitalized on in creating a branded identity for the city?
We plan to publish an editorial on the topic of branding Greensboro this week. As we gather our thoughts, we'd like to hear yours. We might even quote you in the editorial.
Please post your comments here. We'd strongly prefer you provide your real name and a valid e-mail address. Thanks.
Comments (4)
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I got one.
Greensboro: You get used to it.
Posted on September 18, 2006 12:22 PM
I'd go with: "GREENSBORO IS FOR GRIFTERS"
If you have a scam that involves affirmative action, and / or taking advantage of those politicians who would pander to those who do, COME ON DOWN! GUILFORD COUNTY TAXPAYERS ARE RIPE FOR THE PICKING!!!
Posted on September 18, 2006 2:20 PM
How about "Greensboro-The Pearl of the Piedmont".
I think it kind of fits because you have to sort of peel back the maybe not very glamourous shell to find the hidden virtues within.
Woah....I'm realing rushing now, this acid is like....Ohhh WOW....just saw a commerical for Oprah and she had like two heads...
Man... I just saw Garcia...I'm not kidding. He was on the wall above the TV Ahhh......
Posted on September 18, 2006 4:01 PM
I thought Nike was ofr hedonism ("just do it").
Greensboro: Somewhere near the Triangle, and a little less crowded.
Greensboro: Pretensions to Sophistication.
Greensboro: A Nice Place to Raise a Family (If You Don't Mind Bickering School Boards, Wasteful and Equally Bickering County Officers, Racial Division and High Smog for its Size).
Posted on September 27, 2006 12:54 AM