The Grand scheme of things
Who says size doesn't matter?
A new 18-screen movie theater is coming to Greensboro near Four Seasons Town Centre.
Good. That part of town needs a first-run theater.
But they may call it the Grand.
Never mind that there already is a Grande multiplex at Friendly Shopping Center and that the multiplex on Battleground originally was called the Carousel Grande.
Not since Teddy bear heavyweight boxer George Foreman was inspired was to name each and every son George has one name seemed to hold such widespread appeal.
From a marketing standpoint, this could be downright confusing to moviegoers. Both as to which theater is which and why the owners couldn't come up with more distinctive names. We get it ... they are BIG.
IYet it's not as if there aren't, oh, 100 million possibilities for theater names. Other than Grand.
Comments (2)
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When my friends discuss movies we've just taken to referring to theaters as "the one at Friendly" or "the one on Battleground next to where Uno's used to be" or some other identifier since the names are too similar.
Now if you mention the Cinema, the Center, or the Carolina theater I know exactly which one you're referring to...
Posted on April 29, 2007 11:35 AM
This is an acute observation. I especially like the "e" on "Grande," which makes it seem more French.
Posted on April 30, 2007 3:39 PM