This week's column.
On one basic premise, Media Matters and I agree: Leonard Pitts Jr. is a very popular columnist with a broad and faithful audience.
Pitts draws full houses when he comes to Greensboro and his following crosses racial and ideological lines.
His column following the terrorist attacks of 9/11 evoked one of the most positive and sustained responses from readers I've ever seen.
What's more, he's a genuinely nice guy who's conversant on everything from comic books and P-Funk to religion and global politics. He doesn't huff and puff with self-importance, despite that Pulitzer Prize on his mantle.
If I wanted to cause a reader insurrection in Greensboro, all I'd need to do is yank either Pitts or Thomas Friedman from the paper. I'd have to leave town. Fast.
So, I buy it when Media Matters cites Pitts as the second-most popular syndicated columnist in North Carolina (George Will ranked first).
But the liberal media watchdog's broader pronouncement about the conservative leanings of daily op-ed pages is a harder sell — not so much because it's wrong but because it's wrongheaded.
Following a sweeping analysis of who runs what, how often, Media Matters confidently pronounces that "conservatives have a clear and unmistakable advantage" in frequency and sheer numbers.
"In short, just as in so many other areas of the media," the report adds, "the right has the upper hand."
Whoa, hoss.
I won't speak for anyone else, but since the News & Record's op-ed, or Second Opinion, pages are included in the analysis of 1,377 newspapers across the country, I will speak for my own section.
Media Matters ranks the News & Record's op-ed pages as the 10th-most conservative in North Carolina among the 44 daily newspapers surveyed in the state. The News & Record rated higher in percentage of conservative op-ed columnists (50 percent) among all the larger papers in the state, including Charlotte (46 percent), Raleigh (44 percent) and Winston-Salem (42 percent).
According to Media Matters, the News & Record runs only 38 percent "progressive" (another word for liberal) syndicated columnists.
I'm not sure how much this means, except to confirm that the News & Record strives for balance. Our op-ed pages contain lots of conservatives by design, to counter the more moderate (some say liberal) positions in our house editorials.
But the study contains several flaws, including whom it classifies as what. For example, I've always considered John Hood of the John Locke Foundation in Raleigh as conservative (for what that's worth). Media Matters says he's centrist.
For the record, Hood agrees with me. "By their definition," he says, "they should have classified me as conservative."
Then again, Hood wonders why he's in the survey at all since he's not nationally syndicated. "I shouldn't have even been included," he says.
Further, Media Matters totally ignores editorial cartoons. It dismisses the presence of "Doonesbury," with its clear liberal bent, on ours, and others', daily op-ed pages.
It also removes local columnists from the equation, although I doubt any of our readers would mistake Rosemary Roberts as a conservative or Charles Davenport Jr. as a liberal.
Most important, Media Matters fails to view opinion pages as whole entities. How can it evaluate op-ed pages without taking into consideration as well the position of the main editorial pages?
Op-ed pages are supposed to complement the main editorial pages. That's where the "op" comes in ... it not only denotes the physical location of the op-ed pages but their role as a place for other views, especially dissenting opinions.
Beyond all that, simple labels can be shallow and deceiving.
As I see it, most of our readers simply like being challenged by other views. The biggest compliment you can pay an opinion writer is not that she necessarily changed your mind.
But that she made you think.