The new Elizabeth Dole ad attacking Kay Hagan for attending a September fund-raiser hosted in part by a PAC called Godless Americans is both politically risky and ethically risque.
The ad insinuates that if Hagan associates in any way with atheists and agnostics, then she herself must be one.
Hagan, of course, has been involved for years as an elder and Sunday school teacher at Greensboro's First Presbyterian Church.
I've seen her there when I've visited and recall her being in the audience when I was guest speaker at a Sunday school class taught by former News & Record Editorial Page Editor Bill Snider.
But if the ad is to be believed, Hagan is a godless heathen.
Beyond a litany of clips about what Godless Americans believe in and don't believe in, the ad closes with a woman's voice saying, "There is no God," which it implies is Hagan speaking.
It's not. The voice belongs to a leader of Godless Americans.
But it's clearly calculated to deceive.
To be fair, negative ads on both sides of this campaign have bent impressions of both candidates with distortions and sins of omission.
But this one stands out for its ambiguous ending and because it touches upon a very important and resonant issue in the Bible Belt: God and faith.
It could help Dole. Or it could backfire.
It also reflects Dole's vulnerability in this race, where Hagan, who wasn't supposed to have a snowball's chance, holds a slight lead.
Hagan is having a news conference on this issue as I type these words. Doug Clark is attending and has interviewed Hagan. We also have an editorial planned for tomorrow, so stay tuned.
Meanwhile, some atheists have cried foul, saying their lack of faith shouldn't make them any less American.
This lifelong Southern Baptist agrees.
But in the world of politics, especially in the South, they're practically radioactive.
This isn't the way it should be. But it's the way it is.
Update. For Doug's blog post, click here.