(Your name here) Coliseum?
During a City Council candidate forum in early November, an audience member asked about the possibility of selling the naming rights to the Greensboro Coliseum.
So I raised the issue while talking Wednesday to coliseum Managing Director Matt Brown, who told me that it's been something he's pursued off and on for about 10 years.
If he finds a viable contender (he ruled out renaming it the Viagra Coliseum, for instance), he would present the client to City Council and ask the council to decide whether to strike a deal.
If you're interested in having your name (or your company's name) on the marquee, Brown wants any naming-rights deal to run at least 10 years, and preferably longer.
What do you think about selling the coliseum's naming rights? Any companies or people you'd suggest to grace the coliseum's entrance?
Comments (5)
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Post season bowl games and footbal stadiums have been doing it for years. Look at at the new downtown baseball park. Why shouldn't the Greensboro Coliseum (the Greensboro taxpayers) reap the same benefits?
How about the parent of Jefferson Pilot? What better way to soften the blow to the citizens of Greensboro for taking the corporate headquarters away from us?
Posted on December 15, 2005 3:53 PM
I say sell the rights. Just stipulate that 'Greensboro' is part of the name...
... as in The Greensboro Dell Coliseum
... as in The Greensboro Joseph M. Bryan Coliseum
... as in The Greensboro Landmark Communications Coliseum.
But if it remains un-sponsored and underfunded, we might still want to give credit where credit is due...
As in The Greensboro Taxpayer's Coliseum.
Posted on December 15, 2005 9:19 PM
David,
The city council addressed your issue several years ago by passing a resolution that clarified naming rights, saying that any new name would read "The XYZ Arena at the Greensboro War Memorial Complex" in keeping with the intent of the state legislation that created it.
Posted on December 16, 2005 9:04 AM
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