Big Ten Network making splash
When the Big Ten announced plans last year to create its own TV network, many scoffed at the notion and wondered about its financial feasibility. It's now safe to say any skepticism has dissipated.
The network, a joint venture of the Big Ten Conference and Fox Sports, announced today that it has hired Kevin Weiberg, commissioner of the Big 12 since 1998, to an administrative position. The role is unknown at this point, but the ability to lure an established and respected power-broker suggests the outfit has the cash and the legitimacy to succeed.
Weiberg's not the only hire of note. I can't say who it is yet, but I do know the organization has come to terms with a highly respected media-relations figure to help run that side of its operation.