Good Hands, Good Legs
You may have noticed the protective netting adorned with the Allstate logo at Wake Forest's home games. It's the normal stuff -- designed to keep Sam Swank's and opposing place-kicks from smashing the windows at Bridger Field House or inciting a riot among kids on Deacon Hill -- but with a new advertising twist. Allstate is donating $100 per extra point and $300 per field goal to various schools' scholarship funds this season and has added its logo to the netting.
Aside from the "first-and-10" marker, the yellow line superimposed on the screen to tell you where your team needs to advance to the ball in order to start a new series of downs, is there anything as a fan on which you concentrate more intently than on the goalposts when a field goal is imminent?
Makes sense to me.
Another thing this proves is that there is virtually no exclusivity in contractual relationships in sports. When it comes to insurance, the ACC's corporate partner is officially GEICO, but that deal doesn't totally shut out the competition.
This is true in virtually every sport. Coors Light is allegedly The Official Beer of the NFL, but you'll see ads for Miller Lite ("The More Taste League") and Busweiser (too many to count) throughout game broadcasts.
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