Cash For Kicks
In 2008, Wake Forest kicker Sam Swank has a chance to become the all-time leading scorer in ACC football history. And if he does, he'll almost certainly bring another $4,000 or so to the university's general scholarship fund through the auspices of the ACC's advertising relationship with Allstate. In all, Wake has taken in $16,000 from the program.
I bring this up because it's one of the few examples of financial impact that can be definitively tied to an athlete or a group of athletes. And because I presume you'll be wondering what those Allstate nets are doing behind the goalposts at the BCS title game tonight.