Book Review: "Meat Market"
The amount of time, energy and words spent on covering college football recruiting is too mind-boggling to comprehend without getting a massive headache. Yet for all the chat rooms, message boards and Signing Day specials, there's never really been a book that took you inside the process or - in recruiting parlance - "the war room." Getting stories from the recruit's perspective has always been pretty easy. But truly understanding recruiting through the experiences of the coaches' whose livelihoods depend on it has eluded us, the recruiting junkies.
Make that "had" eluded us. Thanks to "Meat Market" by ESPN The Magazine's Bruce Feldman, we finally get a spot in the war room, to see how the sausage is made. Feldman spent much of the year between National Signing Day 2006 to the same day in 2007 shadowing the coaches at Ole Miss as they tried to put together a recruiting class.
Just getting that kind of access already makes Feldman's book unique. The guy who gave that access to Feldman, former Ole Miss coach Ed Orgeron, makes an already interesting book a must read.
"When we turn this thing around, this is gonna make one helluva story," Orgeron tells Feldman early in the book.
Actually, Orgeron didn't turn things around. He got fired at the end of the 2007 season. Yet, having this knowledge in the back of your mind while you read "Meat Market" doesn't taint anything. If anything it adds a layer of poignancy as you see the coaching staff try to convince itself that it really has a shot at the nation's No. 1 recruit, Joe McKnight. (He chose Southern Cal, in case you didn't know.) And you get a pit in your stomach as offensive coordinator Dan Werner struggles to accomplish his main task - finding a stud quarterback.
Orgeron makes for a great protagonist. A Red Bull guzzling, ragin' Cajun who was once considered too wild even for Dennis Erickson, Orgeron is at his happiest when he's recruiting. It's hard not to crack a smile at a guy who tells his staff "Don't go out there trappin' and come back without no furs!"
How the staff figures out which furs ... err, prospects to go after is one of the more fascinating parts of the book. To summarize in brief, the Ole Miss coaches watch tape. Then they watch more tape. Then more tape. You get the picture. It's jarring sometimes how quickly a player can become a top target based on fives or six videotaped plays, or how quickly a recruit can get discarded because he didn't shed a blocker fast enough or show enough flexibility in his hips.
You also get a peek into the psyche of the assistant coaches doing the recruiting: Their tendencies to talk up the players they like; the pressure they feel from Orgeron, who is - to put it mildly - intense; the competition, though usually unspoken, they have with each other.
Feldman also spotlights the things you probably never thought about, like the endless organization that goes into recruiting. How many players should a school offer? (In Ole Miss's case, the goal was an astounding 200 offers). How high on "the board" should a player be? What about the other schools considering him? What about his grades? Is he worth bringing in for one of our limited number of official visits? How does a school schedule the limited amount of time out on the road it has to maximize the number of recruits its coaches can see in person?
It's all there in "Meat Market." Oh, and so in the wackiness that we've come to associate with college football recruiting. There's the wild goose chase to find a top recruit in the hours before signing day. There's McKnight text messaging an Ole Miss assistant about how fake his LSU recruiter is, while McKnight is on his official visit to LSU. And there's the bizarre ending to the recruitment of running back Robert Elliott.
"This whole dang thing's just plain crazy," one Ole Miss assistant tells Feldman.
Yep. But thanks to "Meat Market" at least it's now easier to understand the madness.