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NASCAR Archives

November 11, 2004

Bourbon and Whiskey Driving

OK, I don't want this to turn into a rant about NASCAR's willingness to sell its soul to turn a buck. Advertising dollars are the lifeblood of many industries, including my own. But I do wonder what race fans think of the way NASCAR sells products, everything from Viagra to Crown Royal whiskey.

Sure, stock cars have long been speeding billboards circling in front of potential customers for a few hours every Saturday and Sunday. But can you fine a driver and dock him standings points for uttering a profanity on TV when in the background you seem to be promoting drinking and driving? In other words, is the hood of a race car a bad venue for beer and liquor ads?

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