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The Case for Neon Green

Of all the signs posted around the area - both permanent and temporary - is there any less noticable and less readable than those little black and white rezoning signs?

You know, the one's stuck on the ground with a little stick? They are the sign equivalent of a whisper, when I think most people wouldn't mind a little shout: "Hey, they are planning on putting a space shuttle assembly plant here. Thought you might like to know!"

Aren't signs meant to attract attention and inform?

Granted, some rezonings can be fairly minor but many others can be "change-your-neighborhood-forever" important. I figure the county could at least post signs as noticable as, say, the yard sale sign my neighbor made out of the box her new TV came in. She does a pretty good job actually, maybe they can hire her.

Even if you notice the signs among all the competition of much larger and colorful signs often nearby, the print on them is so small you have to park your car and walk right up to them to find out what they are about - always a good idea on a busy road.

And even then, good luck deciphering the jargon. They want to do what? Change this from AG to RS-30? Is that a preschool or has Mercedes come out with a new model?

Here's a suggestion: make the signs at least as big as a real estate yard sign, use some plain language, add a little bright color and use lettering big enough to read without binoculars.


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